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To launch their new Sectional, Floyd needed a piece to showcase the modularity and flexibility that it could provide, while sitting comfortably in their existing brand.
3D Design / Animation
Role
Role
3D Design / Animation
Floyd Sectional
Floyd
Sectional
To launch their new Sectional, Floyd needed a piece to showcase the modularity and flexibility that it could provide, while sitting comfortably in their existing brand.
Studio
Gunner
Art Direction
Amanda Godreau
Animation
Noah Selbitschka
Audio
Proper Sound
Producer
Katelyn Wheeler
Credits
Studio
Katelyn Wheeler
Producer
Noah Selbitschka
Animation
Art Direction
Noah Selbitschka,
Amanda Godreau
3D Design
Audio
Studio
Art Direction
3D Design
Noah Selbitschka,
Amanda Godreau
Animation
Noah Selbitschka
Audio
Producer
Katelyn Wheeler
Experimentation
We started off this project by playing around with textures, lighting composition, and modeling.
It was important that we capture the property of the materials and form of the couch, to have them beautifully compliment each other, and find ways of conveying the tactility and modularity of the Sectional through the world of animation.
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